William by the showcased XFathoms watch, with a photo from his shark portfolio
The Cité du Temps building dates back to 1840. It stands in the middle of the Rhône river, connecting the Pont de la Machine bridge. It was originally built then to supply public fountains throughout the city of Geneva | photo courtesy of www.citedutemps.com
Blancpain Fifty Fathoms Exhibit

Geneva, Switzerland | January 16 – February 12, 2012

In a previous news, we announced the launch of the new Fifty Fathoms Watch by Blancpain, aptly named XFathoms. After the Dubai event, the exhibit started touring the world and took a stop in Geneva, Switzerland.

Held in the Cité du Temps building, the venue combined a historical touch alongside the high tech watchmaking marvels showcased for the occasion. Thirty or so chosen pictures from the 4th Edition of the Fifty Fathoms book featuring only freediving pictures completed the decor.

Click here to perouse through the fourth edition of the Fifty Fathoms Blancpain Book